Refinance Guides

How many times have you had a customer say to you; I’ve been shopping around and XYZ mortgage company can get me a better rate and won’t charge me any points.

well . . .

The lower rate might hold some truth to it

but lets face it . . .

Nobody works for free!

Here are three things you can do too win your customer over when faced with rate and pricing challenges.

1. Sell Yourself

One great way for mortgage brokers and loan officers to market the benefits of their products and services is with a Blog.

There are many sites on the internet that allow for you to set up a Blog for free. They also make it very easy for beginners to set up their Blog allowing for them to choose their own url name and template.

On your Blog you can put a photo of yourself, allowing for potential customers to put a name with your face. You can also put a short biography of yourself to allow your potential clients an opportunity to get to know a little more about you.

I have always enjoyed talking to a Realtor friend of mine about his Father-in-laws business.  His business is Gold Mining and he has been involved in it full time for nearly his whole life.  My friend has a good relationship with his Father-in-law and often spends time helping him in this business and has learned a lot about prospecting and mining and the other facets of this extremely risky industry.

Most Americans have a series of dreams that they hope to achieve in the lifetime. They include owning their own home; raising a family and seeing them head off to college. Those dreams often include having their own small business. The good news is that millions of Americans achieve that goal every year. The bad news is that many more can’t make that happen because they don’t have their own capital or the credit to be able to get a business start up loan.

Every business, small and large, will sooner or later require outside financing or some form of business loan in order to stay in business or to meet the demands of growth and expansion. In most cases business loans will come from a regular commercial bank but other institutions offering business loans include credit unions, savings and loans companies and investment companies.

Mortgage marketing to realtors can be an easy and enjoyable process. Having a steady flow of referrals from real estate agents is a great way to insure the continued growth of your business.

But how do you develop a network of quality, low maintenance realtor referral partners? Good question. Below you will find the answer.

Are you ready to get started? Here are step by step easy to follow instructions given in an outline format to help you develop 10 realtor referral relationships in the next 30 days.

I. Finding Real Estate Agents

Option 1: Escrow Officers

To get approval for your small business loan application, you must be able to meet the lending criteria set down. Some organisations are more risk averse than others, and will therefore have more stringent criteria. To vastly increase your chances of a successful funding application, you will need to present the following information:

1. The reason for the loan. The lender will be looking for something that fits within the normal range and expertise of your business. The amount may cover a number of items, so you will need to cover each.

Any experienced, successful investor will tell you that learning to listen to the seller is one of the most important skills you can develop. Many communication problems that arise during negotiations can be traced to poor listening skills. When negotiating with a seller it is your objective to determine their needs and wants.

Beginning investors tend to think of negotiating as trying to persuade a seller to do something, which requires you to talk. But it is very difficult to persuade someone when you don’t know what their motivation is.
It is a documented fact that the most successful sales people are those who have the ability to uncover more of their clients needs. You will not discover the sellers needs if you do most of the talking.

For loan officers and mortgage brokers we are constantly on the look out for leads. Here are a few ideas to obtain more of them.

By far, your family and friends are your best source of lead referrals. Be sure to make your family and your entire circle of friends aware of the fact that you are working in the mortgage industry and make sure they have a supply of your business cards.

And don’t be shy, tell them you expect referrals from them.

The customers you already have could be your biggest lead source, and you may not even realize it.

Think about it this way, every customer you have, most likely has brothers, sisters, parents, cousins, and friends, so why not tap into it.

Here are a few ideas to draw leads out of your current customers.

1. Whenever you come in contact with one of your customers, give them two of your business cards, and tell them directly that one is for them and the other is so they can refer someone to you.